Focus group responces - Poster

All the way throughout making the poster we knew that the way to get the best results in the end was to hand it out to our focus group like we did with the digipak. We have used the same focus group for all parts of our media e.g. deciding on the genre of music to do, what the digipak should look like and when designing the poster. This helped us a lot as it gave us a lot of different feedback from a wide range of people. The best way I could think of to giving the poster out to people was uploading it to www.postimage.org then sending it to the people in the focus group. Doing this saved time and made it so that we could make the changes as soon as we received the feedback.

This is a picture of the original poster we designed:

These are some quotes that we received from our focus group:

• “It lacks vibrancy in the background.”
• “The first time I looked at the poster I found the text pretty hard to interpret, making the text size bigger may help this problem.”
• “There is too much white space in the background; this makes the poster look plain!”
• “I really like the idea behind the pictures and where they are placed but I feel as though there are far too many blank spaces on the poster.”
• “The overall poster is good but I feel as though there is something missing.”
• “It needs logos somewhere; this will make it look more official."

 After looking at these responses we agreed that we needed to put something in the background. We wanted the imagery in the background to link to the narrative of the video as much as possible. As we had put the crumpled  up pictures in the background we thought why not put the whole poster on a blank crumpled piece of paper. This would make it link directly back the narrative really well as part of the video shows the main male actor screwing up pictures of the couple when they were in a relationship.

 

This was the image we came out with after getting the feedback from the focus group. As you can see by the picture we changed the font size to make it a lot more visible. We also added some logo’s in the corner of the poster as one of the people in the focus group stated that we needed to make the poster look more official. The reason we put ‘RTM’ on the poster is that we also have it on the back cover of the digipak, this stands for Rich and Toby Media. Another thing we changed with this image is the stroke size around each  picture, the stroke is the black boarder around the image. The reason we put this stroke on each picture was to make them stand out from each other.

We felt as though the crumpled paper in the background solved the problem of the blank space. After finishing this poster we uploaded it again and handed  it back out to our focus group, the responses were a lot more positive this time.

These are some of the responses from the focus group:

• “The crumpled paper makes it look a lot better, fills the space well.
• “Really like the look of the screwed up pictures along with the screwed up paper.”
• “The text is looking loads more visible!”