Thursday 12 January 2012

Textual Analysis 4


Artist: Keane
Song:  Somewhere only we know


The video we have chosen to analyse is Keane’s “somewhere only we know” as this fits in with the indie/rock genre of our chosen song. It is a narrative and performance video, with a simple story interspersed with shots of the band performing. In this particular video this is done in an interesting way as instead of performing in a studio the band are in the surroundings of the narrative aspect of the video, in this case a forest.  The video kicks off with a low angled mid-shot of a door as the intro plays.  As the beat kicks in the doors open and the band walk through it. This is followed by one continuous shot of the band walking down the stairs and out of the doors the camera moving backwards and tracking their movement.  There is then a straight cut and there is a shot of the inside of a taxi, which is empty until the band enters after 1 second.  Further a long in the video after a series of close ups, an interesting fade technique is used, fading out from the taxi cab and fading in to a country road from a high angle shot, this is an interesting way to switch the action and fits in smoothly with the music. The performance sections of the video are interspersed between the narrative sections, this is a way to keep the video interesting but also can be used as a way of filling space.  During the performance scenes the camera is continuously moving around, long and high angle shots precede a series of close ups and over the shoulder shots.  In a section of the video the band is walking through the woods, the camera follows them without cutting, before briefly changing to a POV shot and back again, by mixing up the shots and frequently cutting the video is made more interesting. The video ends by panning away from the performers and slowly fading to black.

Monday 9 January 2012

Textual Analysis 3


Artist: The script
Song: The man who can't be moved

We chose this as our second video to do a textual analysis on as it also is a similar genre to the song that we am making our video on, this video is about a man that can not move on from a girl that has left him, it is a performance and narrative video, it starts off with the lead singer of the band walking down a busy street, it does a lot of different shots of him doing this, including long shots and over the shoulder shots. It often cuts back the band singing in what looks like an empty warehouse. As part of the narrative bit of the video, the man is sat down on the corner of a main road, this links with the lyrics of the song. There is also an effect in this part of the video where the camera speeds up to show the night turn into day, this symbolizes how long the man is sat on the corner of the road. There is also another effect the camera man uses where the man is seen on the news as he has been sat therefore so long, the camera turns into a news camera and has the words "breaking news" at the bottom of the screen. Another effect used in the video is when it goes from summer to winter then back to summer, this also symbolizes how long the man has been sat there. The video ends with him sat with a sleeping bag in the same place and the song ends with the lyrics "I’m not gonna move".

Textual Analysis 2


Artist: The Coral

Song: In the morning

We chose to do our textual analysis on this video as it is a similar genre to the song we doing for our music video. This video is graphics heavy, there is an effect on the video from start to finish. The effect used on this video is designed to make the video look very colourful. It is mainly a performance based video as the band are playing their instruments all the way through the but there is a small amount of narrative parts also. In the video they are stood in a field, there is long grass in the background and the camera often pans upwards where it shows clouds and blue sky. The video is also sped up in parts, this is done by showing a lot of pictures one after the other. The video also skips back to a house and the street next to the house, this is part of the narrative bit of the video, the narrative part is soon cut back to a performance part when the band appears back on the screen and continues singing. The video finishes with the band walking away from the camera and the music slowly fading out.

Textual Analysis

Artist: Arctic monkeys
Song: Leave before the lights come on

We have chosen to do this video as it is purely narrative and it is a good idea to get a sample of lots of different types of videos.  Arctic Monkey’s Leave before the lights come on begins with a mid shot of a man facing the camera walking down the street, his footsteps are in time with the beat of the music. It then cuts to a close up of a woman via a white screen effect, after the close up a long shot is shown to reveal the woman is standing on a roof. The viewer believes she is about to commit suicide.  It then cuts back to the man again and this parallel editing continues, varying the shot types each time. There is a close up of the man followed by an over the shoulder shot, then a close up of the woman followed by a low angled shot of her looking down to emphasise the height.  The cuts are quick and correspond to the music.  Throughout this segment of the video two effects are used, the first is a crackling celluloid effect mimicking a damaged film and the second is sped up camera movements. It often jerks back and fourth. One particular example is when the man discovers the woman, the camera jerkily revolves around him before zooming in on the suicidal woman. This perhaps represents the man’s shock and disorientation when seeing the woman for the first time.  The main beat of the song kicks in as soon as he spots her and the pace of the video increases immediately, this is an excellent example of matching the images with the music.  There is a now a sequence of quick cuts of the man running, the camera jumps from long shot to close up and from over the shoulder to in front of him really quickly, perhaps imitating the speed he is running to save the woman. The camera settles on the roof for  moment showing the roof door, the man comes theough it and we follow him around the corner a little before cutting to an over the shoulder shot of the woman, the camera looking back at the man running towards her. The parallel editing from earlier in the video is back and we are shown close ups of both faces before a long shot of the pair on the roof and traffic below, the man is stretching out his hand. The camera then cuts to a close up of the man’s hand and the woman’s clenched fist, the guitars on the track kick in and the woman grabs the man’s hand and they hug, this is shown via an over the shoulder shot of each of them quickly cut together.  We then see a low angled shot of the pair walking down the stairs before a cut and the camera is positioned inside a cafĂ© which the pair enter.   There is then shot reverse shot, this signifies conversation and is useful as there is no diegetic sound.  Similar techniques and shots are used throughout the video to similar effects, such as parallel editing once again showing the inevitability of them meeting; fast quick cuts during a confrontation scene to represent the anger of the man; match on action the beat once again kicking in when someone begins to run and the jerking revolving camera this time depicting disappointment and confusion.  This video uses a variety of different shots and effects and all of them have some purpose and are used to convey meaning. This is something we intend to emulate when we produce our own video.

research

Our target audience is predominantly male and between the ages of 16 and 25.


Customers that bought “Dreaming of you” on Amazon also bought albums such as the


Zuton’s “Who killed the Zutons” and “Animals” by Athlete. 


Facebook group members- 77,939


People who mention The Coral in their facebook updates- 1284.


Twitter followers:  3848


‘Dreaming of you’ rated 85th in the best tracks of the last 15 years poll



Youtube channel views: 28794

Youtube subscribers: 542

Youtube video views: 309275



The Coral’s official website, http://www.thecoral.co.uk/ is predominantly for promotional purposes, it provides information including tour dates, album release dates and other events.  It also gives fans the opportunity to purchase tickets and merchandise such as t-shirts.  Fan made websites are used by fans to discuss ‘The Coral’. Discussions are held and people most their pictures videos and experiences of the band.   

Proposal


We have chosen to do a music video for our project. The song we have chosen is The Coral’s 2002 hit “Dreaming of You”. We chose this particular song because as a team we share a liking for It. We intend to release this song as part a brand new album due to be released in the summer of 2012. We are planning to make our video mostly narrative while intermittently cutting back to the performance.